The Identity Guide

One of the most recognisable symbols of our 25 year old movement, the Jesus Youth logo is today used across 20 countries in communications, promotions, across different media in diverse expressions.

Such extensive use of the logo, especially as it is the most visible visual signifier of the movement, calls for a certain amount of consistency in the formats, colours and styles in which it is used worldwide. This consistency in usage will help us to express the same feel and style so that over a period of time, we continue to visually convey a specific identity of our movement.

This simple guide presents some usage formats that will guide you as you use our identity in different media.

File JY - Identity Guide.pdf
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